Description: Children As Consumers : A Psychological Analysis of the Young People's Market, Paperback by Gunter, Barrie; Furnham, Adrian, ISBN 0415185351, ISBN-13 9780415185356, Brand New, Free shipping in the US The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
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Book Title: Children As Consumers : A Psychological Analysis of the Young Peo
Number of Pages: 224 Pages
Language: English
Publication Name: Children As Consumers : a Psychological Analysis of the Young People's Market
Publisher: Taylor & Francis Group
Subject: Consumer Behavior, General, Social Psychology
Item Height: 0.7 in
Publication Year: 1998
Type: Textbook
Item Weight: 14.5 Oz
Subject Area: Psychology, Business & Economics
Item Length: 9.3 in
Author: Barrie Gunter, Adrian Furnham
Item Width: 6.1 in
Series: International Series in Social Psychology Ser.
Format: Uk-B Format Paperback
