Consumer Behavior: New Essays on the Study of Consumption by Morris B. Holbrook

Description: Consumer Behavior by Morris B. Holbrook Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. Publisher Description Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrooks career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrooks evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler. Author Biography Morris B. Holbrook is now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. He received his Bachelors Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his PhD in Marketing from Columbia in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in such areas as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing and consumer behavior with a special focus on issues related to communication in general and to aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, and stereography in particular. Details ISBN 1032908866 ISBN-13 9781032908861 Title Consumer Behavior Author Morris B. Holbrook Format Hardcover Year 2024 Pages 280 Publisher Taylor & Francis Ltd GE_Item_ID:168573696; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 208.13 USD

Location: Fairfield, Ohio

End Time: 2025-02-09T05:22:02.000Z

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