Description: (Cook Books) Procter & Gamble Co. : New Cooking Suggestions: Booklet. Procter & Gamble Co. , Cincinnati, OH. 1928. B&W Illustrations: Very Good+ This a thin, trade sized booklet with illustrated cardstock covers and a stapled spine. The booklet is in Very Good+ condition and was issued without a dust jacket. The booklet and its contents are in mostly clean, bright condition. The text pages are clean and bright. "The new century also saw the introduction of another well-known P&G product: Crisco shortening. Because candle sales had fallen, the company had a huge supply of cottonseed oil, an ingredient used in candlemaking. In 1911, they found another use for it by creating a vegetable-based shortening for cooking and baking. At the time, most people used lard or animal fat to cook with. Crisco gave buyers a healthier choice than lard. It was also a less expensive substitute for butter, which was very pricey at the time. In addition, the company found a terrific way to market Crisco: through free cookbooks that featured the product in a variety of recipes" (EncyclopediaCom) 1 132 #45685 $20
Price: 20 USD
Location: Modesto, California
End Time: 2024-11-13T01:48:44.000Z
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Author: Procter & Gamble Co.
Book Title: New Cooking Suggestions
Cover: Booklet
Language: English
Publisher: Procter & Gamble Co.
Publication Year: 1928
Place Published: Cincinnati, OH
Pages: 18p.
Topic: Cook Books
Format: Booklet
Book Condition: Very Good+
Defects: This a thin, trade sized booklet with illustrated cardstock, covers and a stapled spine. The booklet is in Very Good+, condition and was issued without a dust jacket. The booklet and, its contents are in mostly clean, bright condition. The text, pages are clean and bright. "The new century also saw the, introduction of another well-known P&G product: Crisco, shortening. Because candle sales had fallen, the company had a, huge supply of cottonseed oil, an ingredient used in, candlemaking. In 1911, they found another use for it by, creating a vegetable-based shortening for cooking and baking., At the time, most people used lard or animal fat to cook with., Crisco gave buyers a healthier choice than lard. It was also a, less expensive substitute for butter, which was very pricey at, the time. In addition, the company found a terrific way to, market Crisco: through free cookbooks that featured the product, in a variety of recipes" (EncyclopediaCom)
Illustration Type: B&W Illustrations
Binding: Booklet
Subject: Cook Books
Place of Publication: Cincinnati, OH
Year Printed: 1928
