The Dorito Effect: The Surprising New Truth About Food and Flavor PAPERBACK

Description: A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. Product details Publisher ‏ : ‎ Simon & Schuster Language ‏ : ‎ English Paperback ‏ : ‎ 272 pages ISBN-10 ‏ : ‎ 9781476724232 ISBN-13 ‏ : ‎ 978-1476724232 Item Weight ‏ : ‎ 7.8 ounces Dimensions ‏ : ‎ 5.5 x 0.7 x 8.38 inches SHIPPING Shipping All items fast! The majority of orders are shipped using USPS Priority Mail and UPS Ground if requested. There is an option at checkout to add a Signature of Delivery for extra security & peace of mind. This means you need to sign for your parcel. If you are not home, the courier will take it to your local post office for collection. We also offer expedited shipments upon request, we will quote the shipment and let you know of the estimated cost. If agreed we will process the order and add the shipping charge to your invoice. All items ordered by 3 PM EST will be shipped same day. We also are partnered with Ebay using the Global Shipping Program. We will ship internationally to any country that is a part of the program. 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Price: 15.95 USD

Location: Philadelphia, Pennsylvania

End Time: 2024-11-13T16:04:41.000Z

Shipping Cost: 5.99 USD